Intel Intercast technology enables broadcasters to send rich content over the air, then augment it with links to the World Wide Web at their discretion. The following examples outline some of the ways in which the Intercast medium could be used to enhance the information and entertainment value of television programming.

• When special events occur, for example, the Oklahoma City bombing trial, PC users could stay informed by viewing supplementary Intercast content about the day's witness testimonies, court disruptions, or legal reviews.
• Using the alert feature and closed-captioning, users could define key word alerts, for example, Iraq or Kurds, that would automatically notify them of a news story containing the key word.
• Broadcasters could create chat links that let users discuss controversial issues, take part in political debates, or televote.

• A political science student watching election coverage could receive a broadcast web page with a biographical sketch on a certain Congressional representative. A URL within the web page could link the user in real time to the website for that representative.
• Children watching an educational show could participate in interactive activities or practice exercises and later check their responses against an answer key.

• Sending a "scoreboard" with the broadcast of an NFL game would let users access the current score or a wide variety of statistics at their convenience.
• Broadcasters covering the semifinals at Wimbledon could send statistics or biographical information that high-light individual players' achievements.
• Broadcasters could transmit rule books specific to the sport that viewers are watching.

• PC users tuned into a cooking show could watch the entree being cooked and at the same time receive related information, such as the recipe, menu suggestions, or complementary wines.
• Pictures and information about a favorite character in a daytime TV drama could be simultaneously viewed in the web browser window by users when the character appears in the TV viewing window.
• Movie connoisseurs could receive background information on characters, actors and actresses, apparel or other set items, directors, special effects, or even similar movies.

• Intercast content associated with a music video could allow the user to receive the lyrics of a song that the artist is performing, sheet music, or brief "audio clips" of new releases.
• The user could click a button to bring up a snapshot of the CD cover or a list of other titles on the release. An "Info" button might point to an Internet music shopping service, where the user could purchase the CD. A "Tickets" button could display a list of the performer's upcoming concert tour dates.

• the user to examine, for example, Saturn's home page, while watching a commercial for the Saturn coupe. Further, a hyperlink to the advertiser's website would let users with Internet access transparently connect to the site, where they could get additional information, inquire about local dealerships, or fill out a response form for a rebate program.

• Sports broadcasters could offer "trading cards" for children to print out.
• Broadcasters could send alphabet sheets, workbooks, coloring books, or instructions for home experiments.

• Pointers to servers on the Internet, sponsored by the content provider and its advertisers, could designate electronic meeting points for discussions spurred by TV content--whether it's Melrose Place, Crossfire or Star Trek. Discussions could occur during regular programming and be highly interactive.